Project Description

Instruction

  • Olay – Procter & Gamble
  • Instructor: Dr. Rolanda Wilkerson

Learning Outcomes

  • Customer Needs and Idea Generation
  • , Exploring Consumer Psychology,
  • Data Collection Methods
  • Innovative Idea-generation Techniques.
  • Feasibility Studies and Conceptualization
  • Evaluate Product Design Principles,
  • Idea Viability
  • Proof of Concept